Harper Signs Largest Endorsement Deal With Under Armour
Sporting retail giant Under Armour solidified their partnership with Washington Nationals right fielder Bryce Harper until 2026 on Tuesday. According to sources, this agreement is the largest and most lucrative for a baseball player in history.
Harper has been a representative of Under Armour’s brand since 2011, when he was still in Single-A. Since then, he has been the flagship ballplayer in the brand’s marketing, alongside Clayton Kershaw. And this summer, it is rumored that Harper and Under Armour will team up to release his own personal baseball shoe, the Harper One – much like many basketball players do.
By retaining Harper until 2026, Under Armour continues its hold on recent MVP clients. It has Golden State Warriors guard and reigning NBA MVP Stephen Curry signed through 2024 and PGA Tour Player of the Year Jordan Spieth under contract through 2025. In addition, Carolina Panthers QB Cam Newton is a rep of the emerging brand. UA also has deals with New England Patriots QB Tom Brady and Olympic swimmer Michael Phelps. It is apparent that the retention of Harper will solidify their presence for decades, as they continue to rival Nike on and off the field. They estimate to make $6 billion is revenue this season.
With that, UA continues to conform into baseball – with clients like Kershaw, Buster Posey, Jake Arrieta, Francisco Lindor, Wil Myers, Jackie Bradley and Noah Syndergaard – hoping to get a stranglehold on the future. They have released many new baseball products in both footwear, equipment, and apparel.
But the departure of Mookie Betts for Jordan Brand symbolizes that there is still competition within the baseball market against Nike and New Balance for the best talent. Additionally, the recent suspension of client Dee Gordon has created some bad PR, which is why the announcement of Harper’s extension and branding may be an attempt to save face.
But hey, enough with the talk, go buy some new cleats.
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