MLB Playoffs Draw Attention to the Chicago Cubs

by Clayton Richer | Posted on Wednesday, October 5th, 2016
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The Chicago Cubs are making great progress. They have already garnered an impressive 103 victories; this is 8 more victories than any other team in Major league baseball. If they continue along this trajectory, they might confound many online baseball predictions by breaking through for their first World Series win since 1908.

This is the sort of thing people have said before, usually in vain because the Cubs rarely deliver on the expectations of fans; however, this time, it could happen. At the very least, media buyers seem more certain that the Cubs will upend expectations.

The Major League Baseball postseason finally got underway with the American league Wildcard play-in game. Odd makers have already begun favoring the Cubs as the team most likely to come out on top in October.

This isn’t the sort of occurrence that would go unreported, with a Cubs victory sparking massive MLB Postseason ratings. Of course, it isn’t enough to simply hype the Cubs and talk excitedly about their potential victory.

The Cubs also have to deliver. They need to work hard and get beyond the divisional series. Few other teams out there deserve a win as much as the Cubs. Anyone that understands baseball knows the struggles they have encountered over the decades.

Cubs’ history is filled with stumble after stumble in the team’s numerous attempts to make it to the World Series; which is why fans from across the country are chomping at the bit to see them make this achievement.

The Cubs typically score impressive viewership ratings; during the regular season, the Chicago team delivered some pretty impressive figures in its hometown. In fact, the ratings broke records for the Cubs, the figures being the highest they have ever been for the team on Comcast SportsNet Chicago since 2008. According to Nielsen, the team averaged a 4.5 local household rating.

It is clear that fans of the Cubs and baseball enthusiasts, in general, tend to show up in force whenever the Cubs’ performance promises to shock and surprise. You need only look at their contest on September 15th during which the Chicago team could have clinched the National League Central title.

Sure, they ended up losing, but they still averaged an 11.2 rating; this was the highest-rated sports broadcast for CSN Chicago ever, which means the potential for huge MLB ratings in the near future is quite high if the Cubs continue performing as expected.

When the Red Sox clinched their first World Series Win in decades in 2004, the baseball world went crazy; the potential for a Cubs World Series could exceed even that particular event.

With the Red Sox World Series Win, Fox came out on top, averaging a Nielsen Household rating of 15.8. With 24.4 million viewers tuning in per game, the Red Sox World Series Win produced the highest-rated series since 1999.

Fox is working to replicate that excitement by hyping a Cubs World Series Win; and if they can succeed, they will be in place to demand higher prices for the remaining World Series inventory.

The World Series hasn’t fared well in recent years, with ratings hitting all-time lows. The Cubs just might have the juice necessary to breathe life back into the World Series.

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Clayton Richer
About the Author

Clayton Richer is an MLB scribe from north of the border with a slight bias for the Toronto Blue Jays. Clayton has also been the shop-keeper at Baseball Hot Corner since the sites inception in 2012. Follow and interact with Clayton on Twitter @MLBHotCorner or @ClaytonRicher

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